Producing Your Carpet Cleaning Company Video
Capture Your Company’s Story in Video
How to Produce Your Company Video
by Steve Marsh
In my article in the April issue of Cleanfax Magazine, I discussed how to assemble a company video. Below you will find five examples of the final videos produced from the original video shoot.
Video examples: The first example with Bill was designed to emphasize the primary benefits such as on-time arrival, 100% satisfaction guarantee, and a 30-day spot and spill warranty. The other videos are a bit more focused on showing the company technician working.
Voice-over Scripts: The voice-over script is the story you want to convey to your prospective customer. Below are sample scripts from the example videos. These are here for you to use as a foundation for building your own company story.
When recording the voice-over, I suggest that you write your script out sentence by sentence. Be sure to read the script emphasizing the key words and inserting appropriate pauses. Practice reading each line differently until you find the timing and emphasis you like best.